CRM News South Africa

Peninsula Beverages launches Customer Appreciation Week

Staff from Peninsula Beverages, the local bottler of The Coca-Cola Company products, have recently visited more than 15,000 shop owners and managers to thank them for their ongoing loyalty and support...
Peninsula Beverages launches Customer Appreciation Week

With a limited edition Coca-Cola aluminium bottle in hand, an information leaflet and a thank you letter from the Commercial Director of PenBev, Sales Representatives, various members of staff from all over the Western Cape and Northern Cape visited their customers' retail outlets to show them how much they appreciated their business.

The Public Affairs and Corporate Communications Manager of PenBev, Denise Behrens, commented: "Our customers are extremely important to us and we wanted to show them just how much we value their business, so we introduced Customer Appreciation Week. It's these kinds of communication initiatives that help us to create lasting mutually beneficial relationships with our customers."

For more information about Peninsula Beverages, go to www.penbev.co.za or contact +27 (0) 21 936 5500. PenBev is also on Facebook.

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