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Record sales for Land Rover
Gaydon, Warwickshire – Land Rover has achieved its third successive record sales year with 226,395 cars sold around the world in 2007. That's an increase of 17.6% on the previous year.
It's the first time Land Rover, which celebrates its 60th anniversary this year, has driven through the two hundred thousand sales barrier.
Emerging markets continued to show their potential with sales in Russia climbing 96% to 12,268, and by 143% in China to reach 6,573. There were also records in the US, Canada, Spain and Ireland among others.
In 2007, Land Rover sold around 30,000 vehicles in markets it did not even have a presence in five years ago.
Land Rover's global Managing Director, Phil Popham, said, "Once again the established markets put in solid performances with strong gains but the pace of growth in the new and emerging markets is rapid.”
In the UK, Land Rover clocked up over 50,000 sales for the first time in its 60 years of existence. In 2007, the four-by-four specialist sold 50,664 vehicles – an increase of 7% on the previous year, making the UK Land Rover's biggest market.
Freelander 2, Land Rover's most efficient car to date, got off to an impressive start in its first full year of production with sales in the UK of just under 19,000 – an increase of 34%. The introduction of the turbo diesel V8 in Range Rover Sport and Range Rover, which delivers petrol-like performance but with a 32% fuel improvement, helped to keep the brand at the forefront of the luxury SUV segment.
