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Marketing News South Africa

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    Ntshingila appointed to Absa

    Advertising and Marketing guru Happy Ntshingila is the new Absa Group Executive: Marketing and Communications. Ntshingila is an advertising industry veteran and considered a pioneer in the business, having founded HerdBuoys, South Africa's first black-owned advertising agency, in 1991 with Peter Vundla and Dimape Serenyane.

    Ntshingila started as a marketing assistant at Unilever in 1983 after graduating from Fort Hare University with a degree in communications and later worked for IBM and Tiger Oats.

    In 1987 he joined advertising agency, Ogilvy & Mather Rightford as account manager and four years later started HerdBuoys.

    The company later merged with global giant, McCann-Erickson, where Ntshingila was appointed managing director of HerdBuoys McCann-Erikson.

    "We are delighted to appoint Happy who brings to Absa leadership expertise in the fields of marketing, information, communications and advertising. His achievements in these sectors are well-known," says Israel Skosana, Absa Executive Director.

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