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The future of market research: A nudge in the right direction

By Helen Janse van Rensburg and Pieter Kok

31 Aug 2012

Prices ending in 99c and extended payment plans are both examples of how marketers have instinctively been taking advantage of behavioural economics - long before the term has even officially been coined and turned into a science. This is one of the presentations from the 33rd SAMRA Conference, Rosebank Crowne Plaza, Johannesburg. The conference took place from 16-17 August.

These days, not only marketing and advertising sectors are beginning to embrace behavioural economics more formally, but even the US and British governments are giving it a central place in policy initiatives. But what is it, how does it fit in with modern day research thinking and how can we use it to improve our approaches?

The future of market research: A nudge in the right direction.