Marketing News South Africa

New Nashua television advert hits high rating

Nashua's new TVCs, launched in early March 2012, have reportedly proved popular, with 'Boss Tennis' having been rated as one of the top five adverts in the world by the website bestadsontv.com.

Boss Tennis

The new marketing campaign has also attracted an average of 3100 views per week on the company's YouTube channel, 2995 views per week on its website and over 45 080 unique views on mobile phones.

Devised by Nashua's advertising agency, DoJo115, the ads have a humorous approach as to how Nashua's Smarter Office Solutions can help its customers to have more fun in the office.

Nashua marketing director, David Hallas, says that the success of the adverts thus far proves that the campaign has had the desired impact. "We are extremely pleased to note the buzz that our new television adverts have attracted, which demonstrates that the concept behind the campaign has captured public imagination.

"It has also added value by attracting interest to the newly launched website, with average visitors to the site doubling over a two-day period shortly after the release of the campaign."

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