"The competition, essentially an in-depth review of the first quarter of 2005, has been very well received by the African agencies and we expect the entries to reveal some extremely valuable insights," says Celia Cowper, general manager of Starcom Africa.
The entries call for a competitive analysis including banking outlets, promotions, creative executions and hard copy examples; banking sector trends and a demonstration of media negotiation skills. In addition a proposed communications strategy and media plan for the next 12 months are required.
Besides enhancing the feedback to Barclays Head Office, Starcom aims to broaden in-country knowledge, more accurately define competitor activity and highlight some innovative communication concepts for Barclays Bank.
Entries will be judged against three main criteria: contact innovation, consumer insight and value creation. Courtesy of Starcom and Barclays Bank, the winner will enjoy an all expenses paid trip to Zanzibar in August to attend the 7th Annual PAMRO conference.
