TouchBasePro launches email analytics

TouchBasePro's email marketing solutions can tell whether mailing list recipients have read an email in-depth, simply skimmed or deleted it, and whether they have printed it or forwarded the mail to other people.

"We provide clients with a wealth of actionable customer and campaign information. This is valuable information that helps marketers understand how they are connecting and engaging with people. This then enables the tailoring of messaging in order to improve response," said marketing director at TouchBasePro, Cordell Brewer.

Provides real insight

In addition to the standard click-through, bounce and 'open' data that marketers expect from any email marketing solutions provider, the company offers information that provides real insight into how recipients are interacting with email.

The company is one of the few local or global email marketing firms that can offer clients the ability to gather rich, detailed data about where their customers live, which devices clients are using to read marketing emails, amongst other features.

With the TouchBasePro solution, companies can tell whether users were reading emails on smartphones, through browser-based services such as Gmail or through mail clients like Outlook. They can use this information to segment their databases. For example, they can send plain text versions of their mails to people who mostly read email on a mobile device and HTML versions with embedded images to PC users.

"You can even target your campaigns based on how recipients responded to previous campaigns. For example, you could send a promo code to customers that opened a link to a specific product on your Web page", added Brewer.

This allows marketers to not only see how many people clicked on the links embedded in their emails, but to see exactly who clicked on which link. This is the sort of information that can be invaluable for a follow-up sales email or call.

Email Campaign Reporting provides data about where email recipients are located. Marketers can use this information to target future campaigns. They can, for example, send a promotion only to people in the Western Cape. TouchBasePro can help companies that don't have their customers' addresses in their databases to gather this information.

Managing a large email database in an effective manner and mining it for actionable business information is a potentially expensive exercise. However, with the TouchBasePro solution, one has access to a powerful and flexible email analytics tool that helps improve campaign performance and ROI for a modest cost.

"Our powerful analytics tools can be used to understand the needs of your customers and your return on investment from email marketing, with a view to continuously improving campaign performance," concluded Brewer.

For more information, go to www.touchbasepro.com