New ebook unleashes the power of corporate blogging

eMarketer says content syndication and corporate blogs are key online developments and the integration of RSS within MyYahoo and the popularity of Mozilla's latest Web browser, Firefox, have helped promote these strategies.

Blogs have established themselves as a part of our online culture. Corporate blogging has become popular and according to the Pew Internet and the American Life project, blog readership jumped a full 58% in the last year with 32 million Americans now getting their news and information from blogs.

The rise of blogs kick started a technology that has been around for some time - syndication of content. Six million Americans now use newsreaders to get their news and other information delivered from blogs and content-rich websites as it is posted online. These are the early adopters marketers prize so highly - veteran Internet users, who are well educated and spend time reading online.

Many marketers are confused by this new technology - they know they have to embrace Internet marketing to reach their audiences, but they are not sure how it all works. The new book by Rok Hrastnik, ecommerce Manager for Studio Moderna, the leading Central and Eastern European direct marketing company, and editor of Marketing Studies, explains it all in easy-to-understand English in this ebook, 'Unleash the Marketing and Publishing Power of Real Simple Syndication - a marketers guide to understanding and taking advantage of RSS', http://hop.clickbank.net/hop.cgi?sharling/mrktstudy, goes through every question you might want to ask about content strategies and syndication - and then some.

"Understanding the importance of Internet content delivery is the key to unlocking your Internet business success," says Hrastnik. "Chances are more than half of your email subscribers aren't receiving or reading your messages anymore."

Double Click, a company that delivers millions of email messages for its clients, reports that their average open rate is 34.3% and the click through rate is 8.3%. "Your business suffers when you don't maximize your content delivery efforts," says Hrastnik.

Blogging and news feeds of your website content can find new audiences, increase your readership, drive more traffic to your website, increase the response to your marketing messages and improve your search engine placement.

Guest author and Bizcommunity.com international columnist and guru, Sally Falkow, http://myst-technology.com/mysmartchannels/public/blog/54712, contributed case studies on how blogs and RSS feeds affect search placement.

"There is no more effective content strategy to increase your search visibility and online brand awareness than a corporate blog with news feeds," says Falkow. "We have one client who went from zero page one results to over 100 in four months in the fiercely competitive Voice over IP market. As search marketing gets more and more competitive, and pay per click costs rise, blogging and RSS feeds will be the differentiator."

Savvy marketers will be reading 'Unleash the Power of RSS' http://hop.clickbank.net/hop.cgi?sharling/mrktstudy, before they go into strategy meetings this month.