Marketing News South Africa

It’s all about Choice, as Govt launches a new condom!

Minister of Health, Dr Manto Tshabalala-Msimang, today launched the Government's "Choice" Condom. The SA government introduced its re-branded condom, Choice, to promote consistent condom use by sexually active individuals. Apart from the new, user-friendly branding and packaging, "Choice" condoms come with SABS endorsement, which is underpinned by stringent quality checks.

Consistent condom use is one of the key messages of government's Khomanani Caring Together HIV and AIDS campaign, which places great emphasis on educating the public to delay sexual début and to be faithful to partners, which are important health and lifestyle choices.



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Meropa Communications on behalf of Department of Health



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