Subscribe & Follow
Jobs
- Marketing Coordinator Randburg
- Business Administrator Cape Town
- Senior Brand Custodian - Nutritional Products Pretoria
- Head of Web Design and Development Johannesburg
- Sales Agent Elukwatini
- Remote Copywriter and Digital Marketer Durban
- Marketing Coordinator Johannesburg
- Customer Service (UK Market) Work from Home Nationwide
- Operations Manager NBD - Digital Marketing Agency Pretoria
- Head of PPC Johannesburg
Taking consideration to conversion in store
![Taking consideration to conversion in store](https://biz-file.com/c/2302/686562.png)
Having social network pages and a website gives your customers touch points to be introduced to your business and learn more about its offerings (like you’re doing here). But when it comes from turning awareness and consideration into conversions, an advanced and omnichannel strategy is required.
It’s important to pick the most accurate and effective channels to communicate to your target market in the conversion stage. The top of the funnel is about reaching a broad audience but converting leads is about targeting individual customers at key touch points during the purchasing journey.
For instance, you may have raised brand awareness through advertisements on TV, search engines and social media. These efforts likely guided prospects to your product website where they learned more about how it solves their problem. Then they went in-store to make the purchase, but while they were there they walked past multiple in-person touchpoints that guided their conversion toward the product that was advertised in those spaces. Was it your product?
In-store advertising touch points for fast-moving consumer goods (FMCG) are our specialty. We take branding to buying. Your full funnel marketing strategy may be covering the top and middle of the funnel but does it cover the bottom? The last mile as such, a vital section where revenue is generated. With Smart Media’s in-store advertising solutions your brand and products will be emphasised in the customer’s eye, in the place and at a time when it is most important - when they walk through the store entrance, when they take the product off the shelf. The brand awareness and consideration work you did got them into the store, the conversion work we do gets them to make the purchase.
If you’d like to find out more about our offerings and how your brand can take advantage of them, contact us here.
- A new era for Smart Media: Expanding their reach with Pick n Pay family stores28 Jun 13:13
- A revolution in retail marketing30 Apr 13:56
- Smart Media unveils bold new brand to spotlight retail challenges26 Feb 11:17
- Smart Media clinches triple victory at the Shop! Awards23 Nov 09:57
- Debunking the myth: FMCG brands and festive season advertising28 Sep 12:43
![](/res/img/s.gif)