Innovative responsible social marketing dominates for Clockwork at the Sabre Awards 2022: Africa and EMEA

Proving that responsible social messaging speaks volumes, a pro bono, anti-GBV campaign came up trumps for Cause-Related Marketing in Africa. Green Door, #RewriteOurProverbs was also identified as a finalist in two of the most prestigious categories: Geographic Africa for EMEA and Platinum Best in Show for Africa. Rewriting traditional toxic proverbs that demean women in five of South Africa’s official languages, the #RewriteOurProverbs campaign brought awareness to the GBV pandemic whilst helping Green Door Women’s Shelter raise funds and aid. A three-tiered OOH, influencer and PR campaign, #RewriteOurProverbs blanketed mass market media with an empowering, strong message, with impressive results.

Some of Clockwork’s other retained clients, LG Electronics, Herbalife Nutrition and tech giant Meta, were recognised for outstanding campaign work during 2021.

Clockwork’s list of accolades in the SABRE Awards EMEA and Africa 2022 are as follows:

Sabres EMEA finalist