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#LunchtimeMarketing: How bias can work for your business and brand
Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing and Leadership every Thursday at 12pm on [http://www.ebizradio.com/ ebizradio.com]], ask how bias can work for your business and your brand.
![#LunchtimeMarketing: How bias can work for your business and brand](https://biz-file.com/c/2205/655468-700x364.png?3)
Imagine you could use bias to directly connect with your consumers. Today, Britz and Page-Lee bring examples from the marketplace to show how bias works for brands like Ikea and Coca-Cola, to mention two.
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