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Nando's partners with Touch Central to engage with millennials
There is a growing body of research that attempts to analyse and understand the newest generation of employees and consumers. You can find advice on how to sell to them, talk to them and how to manage their expectations. But is anyone actually asking them?
Nando’s partnership with Touch Central, dubbed Nando’s Millennial Zeitgeist 2017 (#MZ17), engages with millennials by listening to them.
(c) warrengoldswain - 123RF.com
Conceived by Touch Central’s creative director, Arye Kellman, #MZ17 creates a platform for people to listen to millennials for a change, and for millennials to listen to each other.
“#MZ17 is a six-part podcast and short documentary series. The content reflects the mood and opinions of some well-known and some lesser-known millennials on the subjects of Passion, Purpose, Fame, Success, Happiness and Social Media,” Kellman explains.
The fit with Nando’s is perfect, says chief marketing officer Doug Place.
“Nando’s knows all about getting conversations started. We have fired up many debates with our spicy adverts and the social commentary we have become known for,” says Place.
“At Nando’s we try to make people’s voices heard on issues that matter to them. Partnering up with Touch Central on #MZ17 is an authentic way to begin understanding a new generation, while also giving them a platform to share their stories.”
For more information, contact Qiniso Makopo on 011 440 4841, 078 802 4372 or at moc.aswolf@osiniq.
