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ESG News South Africa

The Santa Shoebox Project gets free campaign

The Santa Shoebox Project gets a free campaign from Positive Dialogue Communications, which will produce a celebrity endorsement video and an expanded media relations campaign that takes a deeper look at the business behind the successful NPO, as well as helping ensure every box is complete and delivered as promised.
The Santa Shoebox Project gets free campaign

Managing director, Tracy Jones, says, “Having been a huge supporter of The Santa Shoebox Project with my two children for years, I pitched the idea to my team of taking it on as our ‘Passion Project’ – and they wholeheartedly agreed that this was a meaningful campaign we all wanted to support, in order to give back both professionally and personally.”

This year the campaign theme is ‘More Than Just a Shoebox’. It will focus on how the donation of a Santa Shoebox not only gifts the recipient child with a personalised shoebox, filled with daily necessities, but also instils a sense of self-worth and presents the child with the promise of a better education, improved hygiene and dental health and those simple things that every child should enjoy, sweets and a toy.

Since the project began it has distributed 551,979 personalised shoeboxes to children from socially disadvantaged backgrounds across South Africa and Namibia. More than 50% of those shoeboxes reached children in far-flung rural areas.

The Santa Shoebox Project has become a household name in South Africa over the last decade and this year Positive Dialogue Communications aims to ensure that every one of the 100,000 pledges received results in a special Christmas gift received by a child in need.

To make a pledge, go to www.santashoebox.org.za.

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