“The initiative is aimed at recognising and celebrating excellence in the public sector,” commented Thebe Ikalafeng, founder of Brand Leadership Academy and the initiative. “Global best practice dictates that marketing excellence in the public sector contributes greatly towards service delivery and positively shaping public opinion.”
The finalists are drawn from the nationally representative Public Service Excellence barometer developed by TNS Research Surveys on behalf of the Brand Leadership Academy. This independent barometer is inspired by, among others, the State President Jacob Zuma's call for “citizens to actively participate in the day-to-day running of government and for public servants to turn the public service into efficient, effective and very caring machinery that will respond effectively to the needs of our people.”
The sample for the first barometer is benchmarked against the national government's sampling for a nationally representative poll among adults covering metropolitan, urban and rural area and all provinces. The barometer was adapted from TNS Research Surveys' corporate reputation model to create a Public Sector Reputation Index, anchored on 13 attributes, which include leadership, service delivery, financial management and trust in the public sector across government, government departments and parastatals.
Bizcommunity.com is the media partner for the symposium.
More information on website www.publicsectorexcellence.org.
