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Measuring event ROI: Impossible feat or simple process?
If you're responsible for your brand's marketing events and campaigns, you need to know more than how to pull them off without a hitch.
You also have to be able to show what they’re worth. Even if you’re thoroughly prepared, focused on your goals, and properly resourced with all the teams and tools you need, demonstrating your event’s return on investment (ROI) is critical. Neglecting this piece of the puzzle might be the very thing that prevents your event from being funded again in the future. Do you know how to measure the value of your events? Read our blog for insight: https://www.wrxgrp.co.za/measuring-event-roi-impossible-simple-process/
Worx Group is a leading live and virtual experiential agency that combines strategy with design, digital and production, to create effective brand experiences that engage audiences and ensure return on investment.
- Worx Group renews 3 year contract with Standard Bank19 Jul 08:38
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- Beware the charlatans, focus on your clients and team23 Jun 10:08
- Rapid antigen testing and the return to in-person events10 Jun 06:44
