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The ultimate intro to event gamification
There's no getting around it: gaming is everywhere. From entire communities playing in virtual worlds online, to everyone from grandmothers to toddlers navigating mobile games in their spare moments, the world of gaming commands increased engagement globally, and businesses are sitting up to take notice - including ours.
What is gamification?
Simply put, gamification refers to the use of game design elements in non-game contexts. In our industry that doesn’t mean turning your event into a video game or some kind of competition – rather, it’s just about applying the mechanics, dynamics and design of the world of gaming to your strategy in order to engage your guests.
At its core, gamification taps into one of the most basic human drives: a desire to achieve something, and to be recognised and rewarded for it. Read our latest blog for more insights: https://www.wrxgrp.co.za/ultimate-intro-to-event-gamification/
The Worx Group is a marketing solutions company that combines design, production, digital marketing, activations and events to explore opportunities for our clients, staff and partners.
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