To assist the company achieve its objective, Cipla has been a long standing partner of X/Procure®, ensuring its products' top of mind awareness among pharmacists.
Partnering with X/Procure® over the last three years to ensure total pharmacy domination, Cipla is currently advertising in excess of 60 of its brands on X/Procure®'s electronic advertising platforms, and continually add to the basket as its range of Prescription and OTC products grow.
“Our dynamic partnership is more than just advertising. We strategically leverage our expertise to benefit each other. Success is evident in how X/procure®'s offerings have assisted in continual growth experienced by Cipla,” confirms Deon Lewis, X/Procure®'s Managing Director.
“In addition, Cipla are famous for registering many new products on the market, mainly first generics. They utilise X/Procure® extensively as a launch platform to pharmacy in order to embed their products into the market as effectively and efficiently as possible.”
X/procure® Pharmacy is an electronic procurement software system currently installed in over 50% of South African pharmacies. It facilitates the purchase of scheduled and over-the-counter pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors.
“The pharmacists have access to the Cipla advertisements exactly when they are about to place their electronic orders,” adds Lewis. “Our system is mainly used by pharmacists for bulk ordering, providing an ideal opportunity for manufactures to advertise, promote and create awareness for their brands. Ask Cipla, it works!”
Issued on behalf of:X/procure®
Deon Lewis
T: +27 11 562 6500
Charlene Dennis
Owlhurst Communications
T: + 27 11 234 6520
F: + 27 11 807 9552
