GoGifting expands brand range

Shoppers can now leverage the simple platform - already popular with a large number of users - to send gifts for birthdays, weddings, engagements, or just to say thanks. Having these available online allows gift-givers to send these gifts without leaving the comfort of their home or office.

"We've had so many requests for a larger selection of brands from our users and we're happy to oblige," says Kevin Tucker, founder of GoGifting. "There's definitely a huge gap in the market to bring gift cards to online consumers. No more trekking to the shopping centre to find the right gift."

Gift cards come in two different types: physical and virtual. Physical gifts are couriered to the recipient, with the company handling all the fulfilment. Virtual gift cards are sent electronically and can be used immediately. For a limited period, all shipping is free on the site.

Described as South Africa's largest gift card mall, it offers a wide variety of gift vouchers from the best retail brands. The platform allows users to send gifts to friends and family easily and there is a daily selection of free gift cards.

Tucker founded PriceCheck, South Africa's leading shopping comparison destination in 2006. MIH Internet Africa (a division of Naspers) subsequently acquired it in 2010. While in the MIH environment, he started up the popular, but short-lived daily deal site, Dealify. He believes that social gifting is the next big thing and is excited about bringing the concept to South Africa.