Worldwide, businesses are using online daily deal websites to promote their businesses and offerings. Daily deal sites, such as Groupon, specialise in marketing products or services to a database of registered users are growing in popularity as a marketing tool.
"This concept helps merchants to drive new customers through the door. It is a joint venture with all our partners to make sure customers have a great experience. A satisfied customer will tell their friends about their experience and spread the word on social media platforms and potentially become loyal customers thereafter," says Groupon CEO, Wayne Gosling.
"We strive to have long term partnerships with merchants that will benefit the end customer in the long run. By following these simple guidelines, merchants can benefit even more from the festive season spending this year, even without owning a website," concludes Gosling.
For more information, go to www.GrouponWorks.com.