The idea behind the initiative is to offer MiWay customers competitive prices on quality branded lifestyle goods - either by using a credit card online or by using their Miyas, the MiRewards' virtual currency. The site, however, is not exclusive to MiWay customers and is open to all memebers of the public.
A customer's Miyas will become spendable approximately 30 months from the start date of the policy, but the company decided to launch the store in advance of this. Rather than wait, the company wants to showcase the products that will be available and offer customers instant gratification in the form of special offers.
This is the first step to MiWay offering a fully-fledged rewards programme. The intention is to ultimately offer in-store cards, discounts at selected stores and other benefits associated with rewards programmes.
Carine Conradie, head of marketing, MiWay say, “mirewards.co.za is not exclusively available to [our] customers. The general public will benefit from the store's special offers and quality products at great prices, but MiWay customers will get an additional special discount when using the store... And for people at a loss for gift ideas, vouchers can be purchased online.”
Online retailer, eDreams, is the power behind the site. “We have extensive experience in online retailing and specialise in offering quality products at really good prices, much the same as MiWay does. The synergies were obvious and the decision to partner with MiWay a logical one,” said Zane Zietsman, MD of eDreams.
