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E-commerce Web Developer Cape Town

8 key factors affecting your e-commerce platform's SEO

20 Apr 2016

For each and every website owner, SEO is the most critical aspect. However, very few know its importance as far as e-commerce marketplaces are concerned. Studies have suggested that 44% of all online purchases begin with an online search. This means that every other order placed on your e-commerce store originates from search results.

Image credit: Ventureburn.com

Despite this, most business owners are not aware of necessary SEO features while looking for an e-commerce platform. While some of these platforms offer just basic SEO features, others charge a premium for add-on options.