South Africa welcomes arrival of cart abandon tool

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Touted by its developers as 'the most powerful and easy-to-use cart abandonment tool around', it sends an automated email containing links to abandoned products, in real time, to the customer to encourage him or her to rekindle the checkout process.

Customer accolades

"We found it extremely easy to integrate into our site and have been impressed by the conversion rate from its emails," says Holly Delaney of heidiklein.com.

"Working with the solution has been pain free and very seamless across our three sites - www.thehamperemporium.com.au, www.giftsaustralia.com.au and www.everythingbutflowers.com.au. Being a seasonal business, we need very urgent help at certain times of the year and the team has never let us down," says the online gifting business's co-founder, David Morgan.

"We have tracked an ROI of 15x for the money we spend. The dashboard is intuitive and easy to use. AbandonAid's customer service is excellent. When technical problems came up for us, AbandonAid persisted in troubleshooting until a solution was found," adds Luna Bazaar's Evan DuVerlie.

AI works in real time

The key to the solution's success is the personalised, performance-based tools it provides for online merchants using proprietary artificial intelligence and machine learning algorithms in real time and at massive scale.

In addition, the company released CartGrader, a first-to-market diagnostic tool that provides web stores with rich actionable data insights around their abandonment problems and checkout process overall.

The revolutionary dashboard breaks down the retailer's shopping cart abandonment stats in a user-friendly fashion. From conversion funnels to recovered revenue graphs, online storeowners can analyse and control every aspect of their cart-retrieval efforts.

Attractive pricing

"Given the increasingly competitive online retail environment, it's essential for online merchants of all sizes to tackle their cart abandonment problems and increase their revenue," says AbandonAid CEO, James Oppenheim.

"With it, online merchants can recover the first $500 in revenue free at no obligation and then purchase performance-based pay-as-you-go credits to continue. It takes just a few minutes to get started, and customers can easily implement the cart abandonment solutions to see their revenue grow right away by using our effective and easy-to-use tools.

"To date, AbandonAid has helped online retailers recapture US$ 14-million in sales. Given the free trial, South African online store owners should take hold of the opportunity and run with it."

Feature list

• One-time code placement: It only takes 10 minutes to copy and paste the code onto your site. After that, you will never have to touch it, customise it or request any additional work from your web developer.
  
• Personalised One-to-One Messaging: Send different messages to different shoppers based on their basket values or the products that were added to their baskets. The intelligent email customisation tools allow you to easily tailor the messaging and rules of your abandoned cart campaign with 1:1 precision. In addition, you can edit and change your campaign rules at any time.
  
• Triggered Email Messaging: With numerous scheduling options, you can easily decide when to send your messages and how many you wish to send in a sequence. You understand your shoppers' behaviour best, and our tools enable you to configure your campaign accordingly.
  
• Dynamic Product Insertion: Dynamically populate your email messages with product images and titles. Give your shoppers that extra push to come back and complete their sales by displaying the products they abandoned within the messages they receive. No product feeds or XML feeds are required.
  
• Analytics Tagging: Allow your campaign performance to be tracked through all major analytics platforms. Applying analytics tags to your email messages is easy with our customisation tools. With a simple click, you can tag and edit any and all of the links within your messages
  
• Frequency Capping: With the handy frequency-capping feature, you can define the amount of times a user receives the personalized messages you have created. Whether you prefer to take an aggressive stand or a more hands-off approach, you can cap the message frequency as you wish, at any time.