AR allows you to apply an additional layer of information onto the real world to provide useful information that would otherwise not be available. With applications from heads up displays (HUD) through to interactive advertising, augmented reality sounds like a great avenue of future technology, available today.
The key differentiator between augmented reality now and in the future is the device integration. At the moment you need to use your smartphone to manually access an augmented reality, very soon you will be able to use devices such as Google Glass that allow for more permanent engagement with various levels of augmentation and in the future we could see permanent biological integration of such a system (directly within our retinas enhancing the visual information sent to our brains). This is a very science fiction sounding concept but essentially very plausible in the near future.
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