Petronas lubricants launched through rebranded Engen Oil Centre franchise

Engen Oil Centres comprises of a national network of approved distributors for Engen and Petronas lubricant products, and associated lubricant products.

Flagship distributor

The Engen Oil Centre franchise, previously known as The Oil Centre, is Engen’s flagship lubricants distributor. It opened its first branch in Port Elizabeth in 2004, focusing on small and medium-sized business customers with a full range of lubricating oils and service offerings tailored for the automotive, industrial, marine, aviation and agricultural markets.

Since then it has opened 10 more stores in major cities and towns, including Johannesburg, Durban, Cape Town, East London, Rustenburg, Phalaborwa, Nelspruit and Kimberley, says Keshwin Soni, new business development executive at Engen Lubricants.

New era of focus

John Kennedy, Engen Lubricants business manager says the rebranding and reinvigoration of its catalogue heralds a new era for the company, in which it will be able to focus more on its own range and that of its parent company, Petronas – the headline Formula 1 sponsor of Mercedes AMG.

“The Oil Centre concept is an initiative undertaken by the lubricants division of Engen Petroleum to empower small enterprises to service lubricants customers in a proactive and efficient manner.”

According to Kennedy, the Petronas Syntium brand of high-performance lubricants should especially excite South African motorists, as it is used in all Mercedes AMG cars worldwide.