While the title's launch phase included a road show to trade with a corresponding consumer advertising campaign in the form of three television ads on prime DSTV channels over the December 2005 period, this is the brand's first step towards building an in-store brand identity across strategic distribution points.
Real Simple South Africa is licensed by Time Inc., to specialist magazine publishing company 8 Ink Media.
Publisher Sam Sneddon says: "While we are in a fortunate position to draw on the launch experience of the US title, our core focus has been on creating a local product that encompasses the iconic nature of the brand, while establishing a distinct local voice that reflects the less formal South African lifestyle."
Real Simple's US debut in March 2000 has seen the title's paid circulation more than quadruple to 1.9 million.
