While the magazine might look completely different, readers can be assured that the editorial content remains unchanged. It still has five main sections - Your Life, Your Family, Your Savings, Your Style and Big Wins - each with relevant articles.
"We're extremely pleased with the outcome," says Linda Mali, editor of the Jet Club magazine. "However, it's our readers who have the final say. Hopefully they will be equally as taken with the smaller size and new look."
"Keeping our members happy is our main priority," adds Ephraim Mamabolo, Jet Club manager, "and one of the ways we do this is by ensuring that our magazine always has a fresh and vibrant look and feel and that we address their needs"
Published by customer publishing agency, The Publishing Partnership, the magazine currently has a readership of 4.336 million (AMPS Jan-Dec 2011), while the Jet website (www.jetonline.co.za) reportedly has 57 528 unique visits, 218 238 page impressions and an average of 3.04 pages viewed per visit during June 2012.
