South African Country Life's Weekend Passport supplement was recently launched to cater to domestic travellers seeking accommodation and leisure activities all over the country. The launch issue, Gauteng Weekend Passport, proved so popular that the Caxton Magazines publication has elected to broaden the concept to include Mpumalanga.
The DL format, full-colour brochure, Mpumalanga Weekend Passport Time Out, featuring a variety of leisure hideaways, will be bagged with the November issue of Country Life.
Country Life Editor Margaret Wasserfall says: "This brand extension of the magazine is adding value to both loyal readers and advertisers. If the product continues to grow in popularity, we hope to make Weekend Passport a series wherein one of the SA provinces is explored each month."
