Elle Decoration appoints Karen Roos as new editor

Most recently, she collaborated with fellow décor journalist, Annemarie Meintjes to produce, Huis-Huis, a highly successful décor programme for SABC 2. In 2003, Roos and Meintjes collaborated to publish South, a definitive look at distinctively South African attitudes and approaches to interior décor, which received both local and international acclaim, among others from Italian Elle Decoration and was widely sold through prestigious décor and designer outlets in Europe.

"Karen's secure sense of style and keen eye for creative originality, will undoubtedly bring a fresh new edge to Elle Decoration's décor pages. I have no doubt that under her direction the title is firmly set to continue its' strong current growth phase," says incumbent editor, Kerryn du Preez.

According to Johnnic Communications' Head of Female Titles, Magazine Division, Erika Alberts, Roos' appointment marks a renewed marketing drive planned for the Sappi Pica award-winning title.

"Fuelled by reader and advertiser demand, Elle Decoration has recently introduced a sixth issue, the magazine is now distributed bi-monthly. We are confident that there is still a significant untapped reservoir of potential readers that are looking for Elle Decoration's highly contemporary interpretation of modern living. Karen's track record as an accomplished décor commentator, equips her perfectly to provide the exciting editorial that current and potential Elle Decoration readers are demanding."

"Our aim is to position Elle Decoration as the magazine that most accurately reflects the many facets of modern South African style. Karen Roos will undoubtedly play a vital role in achieving this vision over the next three years," says Mike Tissong GM: Magazine Division, Johnnic Communications.

Roos joins the Elle Decoration team on August 1,2005.