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New supplement for Elle Decoration

15 Apr 2010

A new relationship between Elle Decoration and Freeworld Coatings takes the form of a run-of-page supplement to Elle Decoration, entitled ‘The Room.' This will be launched together with the Fabrics Issue of Elle Decoration, which goes on shelf 22 April 2010.

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The Room aims to provide practical ideas, tips and inspiration, focusing on the intelligent use of colour, texture and associated products.

The launch date of the first edition is also timed to coincide with new design expo "Grand Designs Live" of which Elle Decoration.

Paint and coatings

Freeworld, one of the country's most prominent paint and coatings company, carries the Earthcote, Midas, Plascon and Hamilton's brands. According to its CEO, Andre Lamprecht, the company selected Elle Decoration as a publishing partner because, "enhancing the beauty and value of life is the company's reason for being. The collaboration is just one example of how we intend to improve things by creating room to explore, rethink and find new ways to live in inspired spaces."

Sally Hudson, Avusa's business manager for consumer magazines, said the collaboration cements its push to be a magazine that is filled with reader value. "The reader is discerning and yearns for sophisticated, high-end tips by experts on all facets of décor. This supplement is an exciting and important addition to the magazine's promise to be the leading interior décor magazine in the country.”