The new look will feature a cleaner and more modern appearance, with layout and finishing closer to upmarket international trend or lifestyle titles. It is also supported by an ezine (RISKSA Wired) which allows readers to interact with the title and the editorial team. “We will however, not be changing our title's focus or lifestyle-themed approach which has been embraced by our readers,” says Michael Kaufmann, marketing director of COSA.
The revamp follows a successful first seven years in which the magazine has grown. However the team felt it necessary to enhance its already successful package in order to satisfy the constantly evolving needs of its readers. “Intermediaries are in the process of transforming the way they are viewed by the public and we are simply keeping pace with the wave of professionalism currently flowing through the sector,” continues Kaufmann.
He says that the revamp will also clear up some market confusion, caused by other titles imitating the look and feel of RISKSA. “Our successful formula is based on being on the pulse of South Africa's financial services industry. This includes tackling topical issues and delivering what financial services professionals want and need to navigate this sector successfully. We are pro-intermediary in South Africa's competitive financial services sector and this is another aspect that sets us apart from our competitors,” concludes Kaufmann. For more information visit www.comms.co.za.
