According to 8 Ink Media MD Andrew Sneddon, the magazine will provide a showcase for the award-winning Melrose Arch Hotel, and allow advertisers and marketers a specialist vehicle to reach the discerning Melrose Arch Hotel visitor.
“Anyone who has visited the Melrose Arch Hotel will be aware of the unique environment that it has created, and also of the calibre of the clientele that it attracts. M will provide an editorial mix appealing to that market with a focus on fashion, shopping, good food, and the international connoisseur's lifestyle,” he said.
Commented Melrose Arch Hotel GM Douglas Allan: “We are incredibly pleased to be working with 8 Ink Media to bring this specialist publication to our guests and visitors. 8 Ink Media has a keen understanding of the luxury market, and the strong demands of the luxury hotel guest.
“M promises to set a new benchmark for hotel publications, showcasing the best in editorial content and incredibly high production values - a standard representative of the Melrose Arch Hotel. The magazine will undoubtedly compliment the hotel's marketing strategy and confirm Melrose Arch Hotel's position as an innovator in its field,” he added.
The five-star Melrose Arch Hotel belongs to the Protea Hotels Group under the African Pride Hotels and Lodges
