The first issue is a 144-page, new format size magazine brought to the reader in the luxurious, yet service-orientated style that Men's Health readers have come to appreciate.
Comments assistant publisher Seraj Toefy: “By extending the Men's Health brand family with Men's Health Living and now Best Life, we will be supporting men at every stage of their life. Launching as a monthly title is a clear indication to the market of our confidence in the title. I'm positive that readers and advertisers will be blown away by the launch issue.”
Best Life is for the guy in a mature life stage and offers a practical guide to helping him balance what is important in his life. He is an active, accomplished male, 35 years and over in the LSM 9 and 10 bracket. He seeks to prioritise his life according to the things that matter most to him: health, family, relationships, career and leisure pursuits. Best Life draws its content from an international and local pool of talent. Filled with inspirational imagery, smart writing and compelling service journalism, Best Life aims to offer the reader a premium package that reflects his lifestyle.
Says editor Jason Brown, “Best Life will be the first-class ticket to living the ultimate life. While we will target affluent men, it's not about consumerism, but more about what matters to men in the prime of their lives: family, life-long health, giving something back, being authentic and happy, and making the best life possible.”
The premiere issue of the magazine features Kyle Chandler, star of the new international M-Net series Friday Night Lights, on the cover. Chandler, pictured in a suit, epitomises the Best Life reader in a confident yet approachable manner, which reflects the sophistication and success that readers will find throughout the magazine.
With the tag line “What Matters to Men”, the magazine is organised around the following editorial areas: “Health and Longevity”, “Life Balance”, “Sex and Relationships”, “Wealth and Financial Wellbeing”, “Family and Fatherhood”, “Style”, “Enjoyment of the Good Life” and “Cars, Tech and Gear”.
With a print run of 40 000, the magazine is available at leading retailers around the country for R35.00.
