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Jackpot for New Media
The contract to publish Sun International’s quarterly customer magazine Privé has been awarded to New Media, with Helena Gavera appointed as publisher and Ambre Nicholson as editor. New Media, which will also be responsible for advertising sales, will publish its first issue in June 2006.
Helena Gavera
"It is a privilege to have a world-class brand like Sun International in our stable," says Gavera. "Customer publishing is an effective and sophisticated form of marketing communication and can deliver measurable results. We believe that with our proposed focus, Privé will play a more strategic role in promoting the Sun International brand and will take customer loyalty to even higher levels."
According to Gavera, Privé serves as a key communication tool for Sun International and readers have such a strong relationship with Sun International destinations that they account for 80% of the casino division's revenues.
Distributed to Sun International's most valued guests, including gold and platinum members, Privé readers are profiled as extensive travellers, aspirational, informed and passionate about leisure pursuits such as sporting events and cars.
