![Takealot sells fashion retailer Superbalist to private equity consortium](https://biz-file.com/c/2409/749826-64x64.jpg?5)
Subscribe & Follow
Jobs
- Customer Care Champion Cape Town
- Senior Software Engineer - Python Johannesburg
- Graphic Design and DTP Operator Pinetown
- Media Producer / Digital Graphic Designer Cape Town
- Online English Teacher - Native Speakers Johannesburg
- AWS Data Engineer Midrand
- Motor Vehicle Technician Vredendal
- Parts Sales Executive Vredendal
- Junior Portfolio Administrator Cape Town
- Recent Grad : Junior Portfolio Administrator Cape Town
Sports sponsorship agency will bring new dimension to industry
"For too long, sponsorship agencies have predominantly focused on badging - getting your brand name on signage and maximising media exposure." says Struan Campbell, strategic director and co-founder of Levergy. "At Levergy, we believe you're wasting your time with sponsorship unless you leverage it effectively. We place a massive emphasis on strategic, scientific, creative, effective and measurable leveraging that adds value to the brand and the fan." This is called 'strategic engagement' and it's all about creating experiences that resonate with the brand and ensure affinity through added value.
Clients deserve more
Levergy is founded by ex-Exp colleagues Clint Paterson, previous sponsorship and activation director, Struan Campbell, previous head of strategy, and Justin Rosenberg, previous operations director. All have extensive experience in the sports sponsorship industry and have a number of awards to their credit. The name itself was derived from a number of words - leverage, energy, synergy, strategy. These lie at the heart of the company and, according to CEO, Clint Paterson, will enable Levergy to take sports sponsorship into the future.
"For years, sponsorship has been characterised by the same players using the same tried and tested techniques. Clients deserve more. We are excited, and believe the industry will be too, to bring a fresh, best practice approach to the business," says Paterson. To prove their point, Levergy has partnered with one of the country's leading digital/social media agencies. "Successful sponsorship in 2012 and beyond will be determined by those brands that are willing to embrace creativity, add value and entrench themselves legitimately within the spaces they own. At Levergy we aim to empower clients to do just that."
![](https://cdn.bizcommunity.com/f/2408/Loeries-Tote-bag-competition.gif)
![](/res/img/s.gif)