Digital sports event platform shows user interest

According to founder, Anton van Vuuren, the feedback has been good, particularly from the participants and their individual sponsors who have said that the site has showcased both sports to the maximum.

"We have captured the essence of both sports in the best conditions in one of the top locations for kite surfing and windsurfing in the world - Cape Town. The online video viewership has really boosted the profile of the riders and pushed them to use their social networks to promote themselves and the brands they represent," says van Vuuren.

"The sponsors of the first event, North Kiteboarding, North Sails, ION, Fanatic and Ocean Spirit, have seen brand recognition in the first leg and we look forward to seeing other brands getting involved in the next event.

More than just another online platform

"It's more than just another online platform; it is an online event that both viewers and participants can get involved. Niche extreme sports offer a kick that no other sport provides even if you aren't participating. Viewers use the internet and social media channels to watch extreme junkies do their thing and live vicariously through their sporting legends."

Users upload their two-and-a-half minute video and followers not only watch but share with other social media users. The leader at present is Cape Town's Oswald Smith, a 15-year old kite surfer champion.

"Most people, including me, spend most of their days hamstrung by emails and meetings, trying to forward loop their mouse while catching glimpses of the outside world through two minute online video clips," continues van Vuuren.

"We have seen many international uploads as well as traffic from other countries and both the amateur and semi-pro sailors are getting the recognition they deserve. We are also seeing a lot of talent from amateur film enthusiasts who are collaborating with the stars to make the videos happen."

"The short-term goal of the site is to grow the unique users through as many sports as possible and then move toward attracting the right sponsors to create sustainable online events," he concludes.

The site will launch a new sports event in May and a social media platform to share it on in the next coming months.

For more information, go to www.freeworldsport.com or www.facebook.com/freeworldsport or Twitter: @freeworldsport.