Volvo partners with Golf GameBook

Golf GameBook's co-operation with Volvo commenced at the company's high-profile corporate event for amateur golfers, which saw 74 players from 32 countries compete in a 36-hole, two-day event staged at the Zimbali Country Club near Durban in KwaZulu-Natal.

Since its launch in 1988, Volvo's annual global golf competition has engaged with more than one million people and is run in conjunction with, and alongside, the Volvo-sponsored European Tour event at the Durban Country Club. Competitors at this year's Volvo World Golf Challenge - World Final 2013 also experienced Golf GameBook's launch of a new multi-round scoring feature, which gives event organisers the ability to provide live, aggregated scoring over more than 18 holes.

Successful and rewarding

"Our co-operation with Volvo has been hugely successful and rewarding for both companies," said Mikko Rantanen, CEO of GameBook Inc. "Volvo has clearly recognised the power and functionality of Golf GameBook and how it can bring a new, exciting and interactive element to customer engagement. Across both events in South Africa, amateurs and European Tour professionals enjoyed the social dimension of Golf GameBook, posting comments, photos, and sharing their on-course experiences across wider social networks."

After the completion of this year's Volvo World Golf Challenge - World Final 2013, the 18 best-placed finishers went on to play alongside Ryder Cup heroes and other stars of the European Tour, including Thomas Björn, Colin Montgomerie, Padraig Harrington and Darren Clarke, in the Volvo Golf Champions ProAm at Durban Country Club.

Adding value

Per Ericsson, president of Volvo Event Management, said: "Golf GameBook helped make this week a successful one for Volvo in South Africa. Innovation and design is at the heart of our business and to give our golfing guests the opportunity to use a product like GameBook, that adds real value to their experience on the golf course, was important to us."

Golf GameBook will also be used this week at the Abu Dhabi HSBC Golf Championship ProAm, where some of the world's top golfers will have access to the live-scoring app. GameBook offers a sophisticated, but easy-to-use platform for any golfer, golf club or golf tournament organiser to set up live scoring for all types of golf event and is the only scoring app to offer social interactivity.