"It is very much a part of our company's philosophy to give back and to live in a way that really does make a difference. We are excited to assist in bringing across to learners the very important messages of not littering, minimising waste wherever possible, and recycling," says John Joubert, marketing director at PenBev.
"Learners are enthusiastic and open, and respond exceptionally well to Zibi, the WasteWise programme's ostrich mascot. This means that they learn about the serious issues around littering in a fun format. We hope that these lessons learned during the formative years, will be taken home and eventually translate into an overall healthier and cleaner environment," Joubert says.
"We firmly believe that to be informed is to be empowered and that initiatives such as Clean-up Week and the City of Cape Town's WasteWise programme are crucial in the overall education of our youth. The benefits associated with early learning, and the subsequent behaviour modification which results from that learning are inestimable. Our society will benefit from raising awareness of environmental concerns which we hope will ultimately filter through across the board into our communities," he concludes.
For more information on the educational and environmental awareness initiatives with which PenBev is involved, go to www.penbev.co.za. For more information about the City of Cape Town's WasteWise and other projects, go to www.capetown.gov.za.
