What were the main highlights and challenges of your first year as managing director of Tru-Cape?
It has been a massive adjustment and challenge to go from a retail environment at Pick n Pay, where I dealt with suppliers, to an agribusiness where I had to deal with retailers. But because of my background in finances and the retail sector, I came with a fresh approach to the fruit industry. In the retail business I was driven by operating plans, budgeting and strategising, and I've been able to bring that ability to strategise to the table and apply it in fruit marketing...
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Farmer’s Weekly has a long and proud history of serving South Africa’s agricultural industry. Throughout the years, Farmer’s Weekly has been a clarion for South Africa’s farming community and, the magazine remains fully committed to its original undertaking – the advancement of the interests of farmers and their industry.
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