Wine show goes to Port Elizabeth

According to show director John Woodward, the decision to stage the event in the Eastern Cape is a direct response to market requirements. "According to official statistics, the region is currently the fourth largest metropolis in the country, based on population figures and economic turnover. Yet, it is largely ignored by national wine shows leaving the affluent, young Eastern Cape market thirsty for wine, in terms of accessibility, education and availability. By bringing wine alive in Port Elizabeth, we are confident that we can attract this lucrative market and create a unique platform for our exhibitors. The initial response from venue management has been incredibly enthusiastic and they predicted that we might even replicate the footfall we had in Johannesburg earlier this year," he says.

The number of exhibitors will be limited to fifty award-winning estates, which will showcase their latest vintages at the World of Windows of the stadium. A dedicated outdoor eating and seating section will be available with food services being provided by top local catering specialists. Winemakers will offer free tutored wine tastings as well as food and wine pairing sessions in The Wine Theatre. Venue managers, Access Management, will host the event.