The winners were chosen through a combination of expert and consumer feedback. On the first day of the show a judging panel, consisting of experts in the field of retail, marketing, production and the media, reviewed 122 products in total, judging them on attributes such as innovation, concept, quality, convenience and packaging.
During the remaining three days, those attending the show visited the Product Awards pavilion where they spent considerable time evaluating and reviewing the products, and also giving feedback to the manufacturers.
The judges votes were combined with consumer votes to calculate, statistically, which products best met the definition of the various categories.
| Category | Winner |
|---|---|
| Innovation | Nomu Chicken Fond |
| Concept & Quality | Koko Choc Dippa |
| Packaging | Bistro Tea Herbal Tea |
| Convenience | Ina Paarmans Chicken Stock |
| Technology | Snappy Chef Induction Cooker |
| Grand Prix | Ina Paarmans Stock |
The category winners received R350 000 worth of product research that will be carried out by The Nielsen Company. This will help winners to use the research to get better listings and expand their businesses. Also, winners had a guaranteed listing at the Pick n Pay on Nicol, a new store.
In addition, the Grand Prix winner got a free stand, worth R75 000, at next year's' Good Food & Wine Show. All winners will be invited to the Product of the Year Awards Ceremony to receive their awards and to meet key decision makers in the consumer goods industry.
