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CES 2010 to feature Apple orchard - with or without Apple

13 Jan 2009

The Consumer Electronics Association (CEA) has confirmed that an Apple-focused area will come to its huge Consumer Electronics Show in Las Vegas in 2010, though it currently can't confirm that Apple itself will set up an official exhibit.

Apple created a furor in December when it announced that this year's Macworld conference in San Francisco would be its last. Apple also cited the success of its retail stores and the assertion that trade shows have declined in value to Apple, which has been scaling back on all trade shows. Macworld and CES both occur in early January and often overlap, and Apple's Macworld exit has raised concerns that Macworld may not be able to survive without Apple's participation.

Regardless of Macworld's 2010 efforts, CES is already looking ahead to its 2010 show and prepping to offer Apple-minded consumers a special zone.

"I can confirm that CEA will have a special area at the 2010 CES dedicated to Apple-related CE (consumer electronics) manufacturers and that the decision was based on discussions we've had with companies regarding 2010 show participation. Overall, we are pleased with the feedback we've received regarding the space," Jennifer Boone Bemisderfer, senior manager of communications for the CEA, told MacNewsWorld.

Bemisderfer declined to elaborate and did not say whether Apple would participate directly - though the assumption is that CES would probably welcome Apple if the company decided to attend.

Read the full article here.