The funds collected will help supply much-needed anti-poaching equipment and support for rangers across the region. This includes binoculars, radios, night-vision gear, bullet-proof armour, rhino-tracking and camping equipment. It will also provide essential training for anti-poaching units and be used for emergency veterinary treatments for injured rhino.
Cape Town designers Pitchblack conceived the artwork that calls on customers to 'imagine no rhinos' and presents a simple but powerful equation: the 'Big 5 minus the rhino equals the Big 4'.
Reusable rhino bags are available for purchase at Woolworths stores from 20 September 2010 for R29.95 each.
