Foschini introduces Courage to Conquer campaign

These beautiful, confident women will be displayed in all Foschini stores across the country whilst all digital platforms will be exposing the reality of their past in their battle with breast cancer and what motivated them to conquer it.

Last year, Foschini joined forces with Fashion Friends (Foschini brand ambassadors) to launch their Feel Yourself, Feel a Friend campaign throughout stores and media channels across South Africa, sharing the stories of women who either had or have been impacted by breast cancer. The ladies at Foschini encouraged friends to pledge and check their breasts in their #pledgepink books in stores, or digitally on Facebook, taking an often intimidating experience and making it fun. To further spread the message, customers were encouraged to challenge a friend to make the pledge too and share the movement on social media using the hashtags: #thinkpink #pledgepink #foschini.

“By continuing to #pledgepink and #thinkpink, customers are helping to emphasise the importance of early detection and women being aware of their cancer status,” says Foschini brand manager, Naeema Cassimjee.

The Foschini brand has become a platform for real, passionate, generous and vibrant women. The brand focuses on a variety of challenges in South African society; breast cancer being one of them.

Watch more here.