Cleaver Awards find top butchers

Back from left: SUPERSPAR - KARAGLEN: Marius Jordaan BOMA VLEISMARK - MORELETAPARK: Hendrik Steenkamp SKAAPLAND - BELLVILLE: Andre Olivier Dave Ford – Chairman of the South African Red Meat Industry Forum Front from left: GROVE SUPERSPAR - NELSPRUIT: Rudy Oosthuyse UNITED MUSLIM MEAT - MAYFAIR: Abdul Razzak KANHYM FRESH MEAT DELI - MIDDLEBURG: Louis Kok

The butcheries were audited against a 212-point checklist, such as in-store hygiene, supplying quality assured roller marked SA Beef, offering the best advice as to meal preparations and cost effective ways of buying the best cuts. Of the winners, certain national and regional winners exceeded 96%. Butchers were judged according to three categories; those with four or more till points, three or fewer till points and those within food markets or supermarkets.

"The standards of excellence amongst South African butcheries keep increasing year on year. These awards successfully assure the consumer that they can purchase South African beef with confidence. Consumers are becoming more educated about what to expect from their butchers and are giving credit to those butchers who are exceeding their expectations," says Dave Ford, chairman of the South African Red Meat Industry Forum.

Nominations were opened towards the end of last year for consumers around the country to vote and nominate their best butchery.

First prizewinners in each national category received R20 000 cash prize and a Platinum Trophy Award. The runners up received R10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category. Three consumers who nominated the three national platinum winners each received a voucher for a R1 500 hamper of beef products from the winning butcher.

National Winners

Provincial Winners