So says Bafana Nkosi, Principal Executive Officer at Bonitas, adding that recognition of this kind means Bonitas customers can rest assured that the medical insurance supplier is fast becoming a force to be reckoned with.
“Bonitas has been in operation since 1982 and, while initially deployed as a medical insurance service aimed specifically at black civil servants, the company has now grown into a position where they are able to service a broader customer base,” he says. “What makes this type of expansion so brilliant is that a large portion of our new members were previously uncovered, which is great news for the industry as a whole.”
Nkosi says that, if receiving this accolade proves anything it is that medical aid schemes, and they way the public views them, has changed and improved over the years. “Part of this growth has resulted in more competition and less monopolisation, which, in turn has forced providers to offer customers more choice in product and easier access to private health care.
“Furthermore, with medical aid requirements changing and becoming far more specialised in South Africa more value-added products targeted to a more extensive customer base and at affordable rates, like those offered through Bonitas, have become a reality.”
The survey highlights the long term efforts Bonitas has put into placing itself as trusted medical insurance provider. With a strong focus on creating unique experiences for every person that comes into contact with the company - employees, customers and shareholders alike - Bonitas has achieved this by identifying and understanding the impactful role they play, as a unit, in the future of this country.
Taking first place in the Top Brands 2008 business-to-consumer survey means Bonitas had to score highly in three categories namely spontaneous awareness, trust and confidence, and commitment. 3 500 respondents from all population groups, languages, geographical areas and income groups were interviewed with results being tallied using their feedback.
