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ASA deflates breast cream claims

A marketing campaign for a herbal cream that supposedly enlarges women's breasts has been nipped in the bud by the Advertising Standards Authority (ASA).

12 Apr 2010

Following a complaint by consumer rights activist Dr Harris Steinman, LifeCodecc has agreed to withdraw claims that its product, Breast Assured, has been clinically tested.

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Top stories

$Global mentorship: TBWA\SA's talent joins the Wright Academy$

Marketing & MediaGlobal mentorship: TBWA\SA's talent joins the Wright Academy

1 hour

Source:

Marketing & MediaHostile ad complaints, powered by AI, test the ARB

Serenta Lotz 3 hours

Alberto Canteli leads Havas’ ambitious African strategy

Marketing & MediaAlberto Canteli leads Havas’ ambitious African strategy

1 hour

Source: © 123rf The South African Broadcasting Corporation (SABC) has appointed specialist digital sales partners

Marketing & MediaSADC appoints specialist digital sales partners

1 hour

Publicis Media has made some senior appointments. (L to r:) Brian Muguto joins as head of strategy, Kershnee Pillay has been promoted to MD of Starcom, and Kevin Ndinguri takes on the role of chief investment officer (Image supplied, composite by Lesely Svenson © Bizcommunity)

Marketing & MediaKershnee Pillay promoted to Starcom MD; Publicis Media announces senior appointments

4 hours

Promoted

Camping as new experience

Tourism & TravelCamping as new experience

11 Sep 2025

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Karen Nielson-Field | The attention deficit: How to overcome it

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Karen Nielson-Field | The attention deficit: How to overcome it

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The secret behind Mambos' retail success

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The secret behind Mambos' retail success

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Making sense of infinite content: Why curation and curriculum matter in online learning

Education

Making sense of infinite content: Why curation and curriculum matter in online learning

Impaq 10 Sep 2025

Assegai Awards 2025: A record-breaking season

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Assegai Awards 2025: A record-breaking season

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Anchor profiles: Iman Rappetti

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Anchor profiles: Iman Rappetti

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Brains, boldness, and Merkury: How dentsu leaves competitors behind

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Brains, boldness, and Merkury: How dentsu leaves competitors behind

Dentsu 4 hours

Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025

Marketing & Media

Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025

KLA 3 hours

Effie Awards Gala tickets now available – celebrate the work that delivered real impact

Marketing & Media

Effie Awards Gala tickets now available – celebrate the work that delivered real impact

Association for Communication and Advertising 3 hours

WomenIN Festival 2025 - Limitless: No labels, no limits, no apologies

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Over a decade of empowering women graduates for career success

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Over a decade of empowering women graduates for career success

Lume Communications 21 hours

Celebrating heritage and the history of cultural evolution

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Celebrating heritage and the history of cultural evolution

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Stimorol doubles up on flavour with new Infinity range

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Stimorol doubles up on flavour with new Infinity range

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Sentech achieves clean audit and 16% revenue growth despite challenging conditions

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Sentech achieves clean audit and 16% revenue growth despite challenging conditions

SENTECH 27 minutes

Image credit: on Pexels

Healthcare

SA unites with gold ribbons to spotlight childhood cancer

55 minutes

Cansa provides hope and care for children and teens with cancer

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CANSA 46 minutes

Navigating complex waters: How specialised services simplify customs and insurance for businesses

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The future of skin rejuvenation: Redefining youthful skin with PRF therapy

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The future of skin rejuvenation: Redefining youthful skin with PRF therapy

Skin Renewal 50 minutes

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Legal

Is all fair in love and lawfare? Court clamps down on litigation abuse

Bronwyn Samuel and Kaamilah Paulse 1 hour

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ESG & Sustainability

Hunger among South African students: study shows those studying remotely need financial aid for food

Angelo Fynn 4 hours

Mastering the art of business negotiation for SMEs

Entrepreneurship

Mastering the art of business negotiation for SMEs

Jeremy Lang, Business Partners Limited 1 hour

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Education

"War room" for 2026 academic year

4 hours

BPOs face October crunch as Windows 10 support ends

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BPOs face October crunch as Windows 10 support ends

Sanjay Govender 5 hours

Saving Grace Education Group champions online education through technology and innovation

ICT

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Saving Grace Education 19 hours

Takealot backs township entrepreneurs with new learnership programme

Entrepreneurship

Takealot backs township entrepreneurs with new learnership programme

8 Sep 2025

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Energy & Mining

BP and Vitol secure long-term access to critical Durban petrochemical hub

2 hours

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South Africa's AI Diagnostics and hearX Foundation selected for Turn.io’s 2025 Chat for Health & AI Accelerator

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Why digital disruption could be the biggest opportunity SA SMEs face

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Nobesuthu Ndlovu 4 hours

Hotels urged to embrace the future of food as traveller expectations evolve

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2025 Absa Vintage Pinotage Award of Excellence winners announced

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New Hilux Legend 55 pays tribute to 55 years of SA’s top-selling bakkie

Automotive

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6 hours

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Anglo American and Codelco plan $5bn copper production boost

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Exams 2025: How to use AI as a study aid

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ESG & Sustainability

Mayor Morero outlines new strategies to combat Johannesburg’s water crisis

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Education

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Budget-friendly models dominate SA's used car market

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Education

Countdown to the matric exams

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Souvenirs with faces of the late anti-apartheid activists and politicians of South Africa including Nelson Mandela, Steve Bantu Biko and Winnie Madikizela Mandela are displayed at a makeshift stall on Vilakazi Street, the only street in the world which was home to two Nobel Peace Prize winners, President Nelson Mandela and Archbishop Desmond Tutu, in Soweto, South Africa, 22 April 2024. Reuters/Siphiwe Sibeko/File Photo

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Inquest into Steve Biko's death reopened after 48 years

Reuters reporter 1 day

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Legal

Is gaslighting considered a form of domestic abuse?

Dakalo Singo 10 Sep 2025

Nazia Pillay, new managing director for SAP Southern Africa

HR & Management

SAP appoints new MD for Southern Africa

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People walk next to a Standard Chartered banner, on the first day of the annual meeting in Davos, Switzerland, 15 January 2024. Reuters/Denis Balibouse/File Photo

Legal

Standard Chartered ordered to pay costs, not damages, in Chinese bond saga

Marc Jones and Chris Mfula 11 Sep 2025

TNPA upgrades Newark Road to boost Port of Richards Bay efficiency

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TNPA upgrades Newark Road to boost Port of Richards Bay efficiency

1 day

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