Online sports marketing: setting up for a grand slam
While it will likely remain a second-stringer to television for some time, the Internet keeps gaining importance to sports fans.
They'll continue to supplement their sports diets more and more with offerings from online and mobile information outlets, according to a recent report from eMarketer. The researchers predict Web ad revenue on sports sites will hit $1.1 billion in 2011.
Revenues from advertising at sports sites on the Web will catapult in the next five years to more than US$1 billion, according to a report from a New York marketing research firm.
Read the full article
