"People are changing their reading habits and ways of accessing information and there is a move by large magazine titles, such as Reader's Digest and National Geographic, for example, to complement their print titles with iPad editions," explains Creamer Media CEO, Kenneth Creamer.
"Over the past two years we have published separate email editions of miningweekly.com for three regions, namely for the Americas, Australasia and Africa and Europe. The new international edition packages the top mining and related stories from each of these regions into one edition and allows us to reach a far-reaching global audience in a very efficient manner. In time we will expand this content offering to other tablet devices."
"It will appear in a magazine-type format and the dedicated online reporters in Johannesburg, Perth and Toronto will hand-pick the week's most important news items from each region for inclusion.
He explains that there were some technological challenges associated with ensuring its content design was compatible with the iPad but that these were quickly overcome. The weekly editions can be downloaded from within the Mining Weekly International application that is freely available in the Apple iTunes store.
"We are making the very best use of Apple's e-commerce technology and are very confident that those interested in the mining industry across the world will see the benefit of reading the international edition for iPad. The edition will also open up new advertising opportunities for those wishing to market their products and services to the rapidly growing number of iPad-reading business executives," he concludes.
