The Career Guru's competitive edge is the company's very exciting and unique pricing structure. "Instead of the industry norm of charging a percentage of the candidate's gross annual salary, which is often out of reach for smaller and medium-sized agencies, our specialised fee ladder lists a set search and secure fee for each candidate according to the salary bracket in which he or she falls," explains Hayes.
The fee ladder not only provides clients with a clear, up-front cost of utilising the Career Guru's services, but fees are calculated to equate as much as 50 percent of the industry norm. "These welcome savings and dynamic approach to recruitment challenges is a refreshing change in an industry that well out-prices itself in the market and makes it impossible for many agencies to use a professional recruiter," confirms Hayes.
Hayes recognised the gap in the recruitment industry for a specialist consultant with real and actual industry experience. The Career Guru is based upon the premise that a thorough understanding of the industry in which you operate should be a prerequisite when placing candidates in specialised fields such as marketing, advertising and PR. "How, for instance, do you judge the quality of a press release or PR strategy if you have never written one yourself? How do understand the dynamics of an advertising agency if you have never worked with one?" says Hayes.
The Career Guru clients will also receive the added benefit of membership to a loyalty programme which will serve to reward clients for their support through a reduction in placement fees in accordance with the frequency with which they utilise the Career Guru's services.
Hayes concludes, "The Career Guru is a wake up call to the recruitment industry. Much research and investigation has gone into what the market wants - better fees, the right candidates, a real and complete understanding of the recruitment challenge and reward for repeat custom. The Career Guru is what I wanted in a recruitment company for my own business. The market now has what it wants."
PRO-COMM Public Relations for The Career Guru
